Irene Hoff Netherlands, United Kingdom, 1968

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Irene Hoff
Netherlands, United Kingdom
For Irene Hoff, a Dutch artist, life is all about collecting stories, experiences, insights and inspiring the world to see what truly matters. The artist does this by taking on life adventures, doing the things she fears the most, dreaming big and realising her dreams such as getting Leonardo DiCaprio’s signature on one of her animal artworks subsequently donated to “racing animal extinction”, and last, but not least, by making beautiful and alluring art.

Hoff works with mixed media, using acrylic on canvas enriched with colourful printed patterns on special coated paper. The artist notes: “I love to work with large-scale pieces to create a big impact. I often advise clients on the style that suits their environment best and incorporate personal influences, interiors, lifestyles and the client’s vision to create the perfect match” says Irene.

Irene Hoff feels that we are losing the authenticity of who we truly are and as a result may be losing our balance as humans. Once we lose our stability, we lose our freedom. The way we now live our lives not only causes damage to our body and soul, but it also causes harm to our planet. For Irene, being in balance means having the ability to choose to feel good, inspired, loved, healthy, open and sensitive to all things and people that surround us. It means that our “energy source” flows through and around us, uplifting ourselves and letting it shine on our environment.

The artist’s figurative art is not only a visual way of expressing but it is also a means of transferring energy and insights to the person attracted to the artwork. Hoff believes her art holds the potential to stir positive thoughts, to stimulate one’s energy source and to break down impeding feelings and beliefs. The imagery and symbolism become a unique gateway in moving people, and helping them to see the bigger picture and the roles that each of us has the potential to play.

Irene Hoff’s art truly reflects who she is: her lightness of being, instinctive curiosity, unbounded humour, intense perceptiveness, and infectious positivism. Through the figurative art, the artist translates an illustration of her perceptions enthralled in emotional and spiritual growth onto a canvas.
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